문화 콘텐츠를 이용한 지역재생사업의 방향 모색: 농촌 공동체 지역 활성화 사례 중심으로

Abstract

According to the constant decrease of birth rate in developed countries, most notably in Korea recording the smallest in the world, we are now worrying about the cavitation and/or extinction of local communities in the near future. Actually many developed countries in recent decades actively put into practice a variety of local regeneration projects. While the local regeneration in the early stages focused on the income increase in the communities such as local tour or local food promotion, currently it aims at sustainability of the communities, which embraces wider range of elements to sustain a community including population, habitat, job, environment and cultural assets. In this regard, this study reviewed several local regeneration cases which produced successful results in Korea, and analyzed success factors and suggested the key points to advance the local regeneration project. As a result, we identified the local regeneration should be based on the local community-specific amenity which consists of natural asset(e.g. scenic view, life resources, geography). material asset(e.g. specialty, local industry) and cultural asset(e.g. historic heritage, lifestyle, customs, etc). Based on this, we can set up an effective strategy to start a local regeneration project. This study suggested four different model cases of local regeneration including local festival model, storytelling model, rural and urban networking model, and home-coming model. In spite of many different approaches, this study identified the driving factors in successful local regeneration projects, which are the differentiation of cultural contents, the engagement of local residents and the capacity building process assisted by relevant experts, the mobilization of financial resources to carry out the projects. In recent days in Korea, while the central and local governments are expanding their subsidy and investment into local regeneration projects, still the human resources required in this projects need to be enhanced, at the same time, we need to explore this as a new occasion where MZ generations facing limited job opportunity to take part in.