Лексичні опозиції в назвах постів С. Жадана як засіб вираження авторської інтенції

Abstract

The article deals with semantically opposed lexemes in the headings of S. Zhadan’s posts on the platform „TSN.ua”. Among the various means of enhancing the expressiveness of the headlines of journalistic works, the pragmatization of informative, evaluative and intriguing functions of names, the writer prefers lexical opposition. The grammatical level of the antonymy expression in the blogger's messages is represented predominantly by symmetric antonymic pairs of nouns, rarely adjectives, substantiated adjectives. S. Zhadan uses asymmetric antonyms. To enhance the emotional perception of headlines, the publicist uses an antonymy to create oxymorons. The most productive in the names of blog messages is the opposition life – death. Lexical opposition is used by S. Zhadan for locative characteristics. The author often uses the binary contrast between the East and the West. It defines the geographical parts of Ukraine and the outlook of people living in these territories. Lexical opposition performs stylistic functions of creating contrasting characteristics of Ukrainians according to ideological beliefs. The lexical opposition in the names of posts is verbalized in temporality. It is presented by the opposition to the past – the present. Despite the representation in the names of messages of locality and temporality through opposing relations directly in the text, the writer often eliminates the opposition of the concepts.