ДЕЛОВАЯ СРЕДА ПРОМЫШЛЕННОГО ПРЕДПРИЯТИЯ И ПРИНЦИПЫ ЕЁ ИЗУ-ЧЕНИЯ В НОВОЙ ЭКОНОМИКЕ

Abstract

The article presents the results of a study of the nature and content of such important categories economy, business environment, which determines the potential and efficiency of enterprises, regardless of ownership, size and product manufacturers profile. It is established that the existing approaches to the study of the business environment of enterprises instrumentally and informationally restrict managers in choosing their economic decisions, especially strategic ones. In this regard, the threepronged task was to identify fundamental changes in the methodology of analyzing the business environment, and therefore these principles themselves; to study and describe the multicomponent composition of business environment factors in the context of globalization and digitalization; to find new approaches to the study of the business environment. These methodological approaches should be taken into account as the development of the theory of economics, marketing management of the external and internal environment of the enterprise, as well as practical experience gained in this field in the 21st century. This is the attempt made in the article. The features of the business environment of industrial enterprises (DSPP), its specific differences from the environment of trade, financial and other organizations are identified, an expanded set of parameters for its assessment and identification attributes are proposed. The methodological conclusion that management should choose strategic directions of development depending on the level of these attribute parameters is justified.