감염병 팬데믹 상황에서 항공 여행에 대한 위험지각이 항공사 선택속성과 만족에 미치는 영향

Abstract

This study investigated the effect of risk perception on airline selection attributes and satisfaction in an infectious disease pandemic situation. As a result of the study, it was all adopted that risk perception for air travel would affect airline selection attributes. Among them, social and psychological risks had a negative (-) effect on airline selection attributes. H2. It was partially adopted that airline selection attributes would affect satisfaction. Infectious disease prevention measures, flight services, and economic feasibility affected satisfaction, but in-flight services did not affect satisfaction. The implications are as follows. In order to reduce the risk of infectious disease transmission, it will be necessary to provide in-flight meals in the form of a snack box that is packaged in-flight food and beverage. In order to reduce time and economic risk, it will be necessary to exempt or reduce fees when customers change or refund their flights due to uncertainties in the spread of infectious diseases. A back-to-front by-row boarding method will be needed to relieve congestion during boarding and doing during preventive measures for infectious diseases.