Капсульований підхід до цифровізації бізнес-процесів підприємства на шляху його інтегративного розвитку

Abstract

In connection with the development of the digital economy, there is a need to transform approaches to the efficient management of the integrative development of the enterprise. The purpose of writing the article is to model the dependence of the flows and business processes of the enterprise on the inlaid resources and investments and determine the ways of integrative development of the enterprise. The study of the encapsulated approach to the digitalization of business processes of the enterprise on the way of integrative development was carried out with the identification of key flows of business processes of telecommunications enterprises: material, innovation-intellectual, information-marketing, and financial. The study made it possible to identify the dependence of management efficiency along with achievement of a positive result on the synchronization of flows with the possible assumption of a temporary variation in the dynamism of investing a particular flow. The article builds a mathematical model for calculating profitability in the dynamics of investment flows tested according to the data of telecommunication enterprises of Kyivstar PJSC, Vodafone PJSC and lifesell LLC for the period 2018-2021, which made allowed to identify the most influential flows over the years and identify the pattern of change in leadership depending on the influence of environmental factors and internal conditions for organizing the work of the enterprises. The author proposes a map of integration development of flows at telecommunication enterprises and their influence on the formation of performance results, defines vectors of integrative development of telecommunication enterprises. It is concluded that the process of global digitalization, which modern society is experiencing, requires flexible management of business processes of enterprises, changing business models and making timely decisions through the use of modern information technologies.