Abstract
This article examines the features of the rhetorical question functioning by the material of the English glossy magazines for women. The source for the analysis is the texts of “features” group and advertisements. The author studies the notion and structure of the given language means, noting significant differences in its form and content that reveal the purposes of its application in the media discourse. The typical functional features of the rhetorical question are singled out, as well as the means and degree of their influence on the reader in the light of the cognitive-pragmatic approach.
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