Abstract
The article explores the image of Russia created for Latin American viewers by regional television channels during the 2018 FIFA World Cup. The work is an imagological study based on voluminous material (cycles of entertaining and informational programs dedicated to the event and the host country) using audio-visual analysis, systemic method and structural-functional analysis. Replicated stereotypes, including audiovisual ones, are studied, as well as the main topics that cause the viewerʼs attention.
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