Abstract
The article is devoted to the determination of indicative factors of influence on the formation of strategies for the development of information and communication enterprises in the conditions of digitalization. It has been proven that the determination of balanced strategic vectors of the activities of information and communication services enterprises of Ukraine is of key importance and is an important link in the combinatorial chain of the formation of integrative platforms for the progressive development of the economy in the conditions of digitalization on the basis of the creation of digital strategic partnerships. The main problems of the development of the information and communication industry are insufficient management efficiency of the information and communication network for public use in Ukraine; uneven provision of information and communication services to consumers, especially in rural areas, including publicly available information and communication services of broadband Internet access; high energy dependence and vulnerability of equipment. The strategy of integrative development is based on the formation of digital strategic partnerships of information and communication services enterprises and is based on twelve indicative factors of ensuring the sustainable development of information and communication services enterprises: the level of coverage by the network, the level of adaptability of the price policy, the level of power of the technical and technological characteristics of the equipment, the level of demand for information -communication service, level of optimization of resource provision and organization of business structure, level of implementation of innovative technologies, gender and age structure of the consumer, level of digital literacy of the population and consumers, level of migration and local variability of consumer demand, level of informativeness of electronic storefronts and ease of use, level integration and partnership interaction of information and communication services enterprises, speed of response and elimination of technical limitations. These factors determine the consumer's choice in using the services of a particular enterprise and contribute to the effective implementation of strategic development.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have