관광지 체험요소가 체험적 가치 및 일탈성에 미치는 영향 연구 : 전주시 한옥마을 방문객을 중심으로

Abstract

This study was conducted on Jeonju Hanok Village visitors as a study to investigate the influence of tourist attractions experience factors on experiential values and deviations. When presenting implications based on the hypothesis verification results of this study, the criterion is evaluated as an important factor based on the value of whether it is a program that can stimulate curiosity and induce interest when constructing an experience program, that is, an experience factor at a tourist destination. It is believed that there is a need for a spatio-temporal deviation in which people can escape to daily life and feel the freedom of thawing. In addition, it is believed that it is necessary to develop a program that can learn new knowledge and skills and evoke a spirit of challenge. As a limitation of the study, it is believed that the operation of an experience program that complied with social distancing and quarantine rules due to the pandemic of Covid 19 virus have affected the verification results by operating a reduced program from usual. It is judged that more meaningful research results will be derived when society is normalized and normal experience programs are conducted.