미디어 이용정도와 매체풍요도가 외로움 완화에 미치는 영향: 문자 매체와 영상 매체의 비교를 중심으로

Abstract

As face-to-face encounters in daily life were limited after COVID-19, emotional needs such as loneliness became an important motivation for using the media. In this study, we examined whether communication mediated through the media to maintain close relationships such as friends, peers, and family affects loneliness relief, and whether different technical properties of text and video media such as media richness affect loneliness relief. According to an Internet survey of 120 adults recruited by convenience sampling, the more frequently text or video media are used in interpersonal communication, the more effective the frequency of text media is than the frequency of video media. On the other hand, the perceived media richness of text media did not significantly affect loneliness, but the perceived media richness of video media was found to have an effect on the reduction of loneliness. Unlike previous studies that found that media with high media richness are advantageous for communication, in communication due to emotional needs such as loneliness, it suggests that the psychological process of the user using text media and the psychological process of the user using video media may be different.