Abstract
The article analyses the role of traditional cultural heritage in the development of tourism industry and describes the history and the modern situation of the temple construction in Togliatti. The authors depended on the complex historical method, system approach, various postnonclassical methods and systematized and analyzes historical facts connected with the Orthodox culture in Togliatti city district. The article also reveals positive tendencies and mechanisms of preservation and development of the most successful phenomena of traditional culture and of their popularization by religious tourism. The following thesis is introduced and proved: the unity of the past and present in regional culture manifests itself through cultural codes and the creation of elements of traditional media in young industrialized cities will contribute to the revival of the conventional spirituality. Power and business receive ideas of restoration of traditional spiritual components of social consciousness through the creation of appropriate environment that would demonstrate the beauty and the greatness of the architectural forms of the Orthodox culture and of their spiritual development abilities.
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