Abstract
The aim of the paper is to describe the implementation of the strategic speech behaviour of two groups of speakers, German-language ones and English-language ones, from the perspective of pragmalinguistics in the genre of popular science discourse “video lecture”. The paper describes the pragmalinguistic characteristics of the video lecture genre as a typical communication situation, examines fragments of stereotypical and individual speech behaviour of TED Talks speakers and TED Talks Germany speakers and also conducts their comparative analysis. The scientific novelty of the research lies in applying a pragmalinguistic approach to the study of speakers’ modern discourse practices in the genre of scientific video lectures. It is the first time that a comparative analysis of the discourse practices of the German-language and English-language groups of speakers has been carried out in order to identify the specifics of their speech behaviour aimed at providing the most effective speech impact on the audience and the components of the communicative situation of the video lecture have been described. As a result, fragments of lecturers’ stereotypical and individual speech behaviour actualised by three communicative strategies, the strategy of attraction, the strategy of new knowledge presentation, the strategy of persuasion, as well as and their constituent tactics have been identified and presented.
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