Abstract
This study was to verify the perceived risk factors that actually affect the water leisure process and analyzed the effects of perceived factors on participant behavior and to contribute to water leisure activities. For this study sample were collected convenience & quota sampling method who resident Seoul, Gyeonggi province in Korea. The water leisure perceived risk questionnaire developed by Moon, S. H.(2005) and Lee, S. H, Choi, J. K, d Lee, D. C.(2010). Then, using the cluster random sampling method finally drew out and analyzed 299 people in 320 total. Data analysis methods deployed included frequency analysis, exploratory factor analysis (EFA), Pearson Correlation Coefficient, Cronbach’s internal consistency, and multiple regression analysis with Window SPSS/PC 22.0 program package (p.01). In conclusion, it was confirmed that the risk factors influencing intention to re-participate in water leisure activities were personal factors, goods and facilities factors and the only factor influencing participation satisfaction was the personal factor(p.05).
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