Abstract
The article examines the importance of the impact of timely and effective identification of potential risk situations that are possible both in the operation and in the development of project investment and innovation activities of the enterprise. An adapted definition of the risk management process is presented. The features of the specification of the type, the nature of the effect, the descriptive parameters of various risk groups are characterized, and relevant examples are given. The ambiguous nature of the occurrence of a risky event is highlighted. The implementation of a parametric ruler for net risks is justified. Conclusions are formulated on the expediency of using the risk management mechanism in the business sector.
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