Abstract
The article deals with the peculiarities of communicative influence implementation through communicative strategies and tactics in the speech English-language genre of virtual corporate discourse - “Organization’s Mission”. The author comes to the conclusion that the English-language text of an organization’s mission is characterized by the skillful use of a number of communicative strategies: information strategy, image strategy and manipulation strategy, which is an effective means of forming a positive image of a company and attracting potential customers and business partners, as well as influencing significant target audience.
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