Abstract

Introduction: the paper focuses on the communicative and pragmatic content of contaminated lexical cohesion in English multimodal literary fairy tales by Philip Ardagh. The purpose of the paper is to describe semiotic, structural-semantic and narrative aspects as the dominant components concerning modes of contaminated lexical cohesion in English multimodal literary fairy tales. Methods: semiotic modes of contaminated lexical cohesion in modern English literary fairy tales by Philip Ardagh have been singled out and analysed according to the micro-, meso- and macro inclusions within the semiotic and narrative interpretation of the multimodal fictional text on the general principles of structural and semiotic, narrative, poetic and interpretative, quantitative analyses and GeM model. Results: the communicative and pragmatic content of contaminated lexical cohesion in the text of English multimodal literary fairy tales by Philip Ardagh has been actualised by micro inclusions (88%) and meso inclusions (12 %) but for macro inclusions (0 %). Conclusion: the communicative and pragmatic content of contaminated lexical cohesion is based on the actualisation of the semantic potential of antonomasia. In English multimodal literary fairy tale the character’s name is the link between the conception of the addressant Philip Ardagh and the embodied idea of a fairy tale, fiction and reality, historical past and present. The character’s proper name performs a communicative function grounded on the interaction between the addressant and the addressee. Contaminated antonomasia is based on a verbal explanation of the character’s name in the text of English multimodal literary fairy tale, which is absorbed by its iconic component for a detailed image of character’s appearance. Parentheses, separated by brackets, indicate predominantly the presence of antonomasia in the context of English multimodal literary fairy tale by the lexeme (the) name. The indefinite article the in the function of the language marker that accompanies the lexeme name identifies the characters in the illustrations mentioned previously in the context of the verbal component. Contaminated antonomasia is the result of an implicit semantic correlation between the verbal and iconic components, which provides the connection between the iconic component and the supra-phrasal unit or fragment of English multimodal literary fairy tale. In prospect the suggested semiotic and narrative interpretation of modes of contaminated lexical cohesion in English multimodal literary fairy tales by Philip Ardagh can serve as a model for further linguistic text research on other categories of different text genres according to the modern linguistic, stylistic and discourse studies.

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