СТРАТЕГІЧНІ ПРІОРИТЕТИ УПРАВЛІННЯ ФОРМУВАННЯМ ІНВЕСТИЦІЙНОГО ПОТЕНЦІАЛУ РОЗВИТКУ ТЕРИТОРІАЛЬНИХ ГРОМАД НА ЗАСАДАХ АКТИВІЗАЦІЇ ПІДПРИЄМНИЦТВА

Abstract

The assessment of the investment attractiveness of territorial communities allowed us to identify the main problems in attracting investments. The article highlights the problems of social, economic and investment potential, which involve the interdependence and interrelationship of many factors and mechanisms that are not purely material in nature, as they belong to culture, politics, institutions and society in general. The purpose of the study is to study the main strategic priorities of the formation of the investment potential of the socio-economic development of territorial communities in the conditions of martial law. In the research process, general scientific and special methods were used, in particular: system-structural analysis (when analyzing the directions of development of territorial communities and incredible villages); extrapolation (when substantiating the involvement of investment potential in the development of territorial communities for the future) and others. It has been proven that entrepreneurship plays an important role in the implementation of strategies for the formation of investment potential for socio-economic development of territorial communities. It is highlighted that the investment attractiveness of the territorial community should include: the existing economic potential, the network of settlements and the network of public services, as well as social and human capital, since this will allow to make the most of the opportunities that arise in the socio-economic environment, in particular, the direction that will lead to connected with the favorable economic situation in the country. An assessment of the institutional system for managing investment in the development of territorial communities of Ukraine was carried out, and in particular, the name of the territorial community, the purpose of the investment project, future benefits for the territorial community and the cost of the investment project were disclosed. It has been proven that the investment factors of the development of territorial communities allows business structures to have freedom in choosing strategic decisions, forming the effective implementation of the strategy in terms of investment and requires the use of appropriate management tools.