Abstract
The article presents the results of the analysis of the competitive environment in the production of sausage products in Russia. The method of analysis of the five competitive forces of M. Porter is used. The influence of the following threats on the functioning of enterprises in the industry is determined: the appearance of substitute goods, new competitors, the level of intra-industry competition, the effect of the market power of suppliers and consumers. Based on the results of the application of the five-factor model, the profile of the competitive environment of Starodvorskie Sausages CJSC was compiled and the characteristics of the competitiveness of the largest participants in the industry market were evaluated. The measures designed to preserve and strengthen the current position of the enterprise in the market are proposed.
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