Abstract
On Korean websites, people often use several Korean vowels or consonants solely, which is the way to express emotion. This way of expression has scarcely been examined seriously, though it is one of the most popular online slangs. This is an exploratory study that reveals how and how much these expressions are used on social media. Data crawling technique was used as a way to examine the usage of vowels and consonants in ordinary situations. 6 `Facebook pages` popular among Korean users are selected, and about 2.5 million comments are collected from posts in those pages. 10 expressions, including `ㅋ(K)`, `ㅎ(H)`, `ㅜ(U)`, are counted and analyzed from the collected texts of comments. As a result, several patterns of using vowels and consonants are found. Especially, `ㅋ(K)` is used much more frequently than other vowels or consonants, and used more continually. It is also found that the patterns of using vowels or consonants in writing comments changes as the mood of posts or the characteristics of Facebook pages.
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