Abstract

The purpose of In order to examine the effect of the perception of the need to develop tourism products using the attributes of local tourism products on the local image, this study attempted to analyze the relationship between the perception of the need to develop tourism products using the attributes of local tourism products. The investigation period was conducted for 30 days from August 1, 2022 to September 1, 2022. The analysis method was based on demographic characteristics, factor analysis, reliability analysis, and multiple regression analysis using statistics from SPSS 21.0, and based on the verification results, tourists these days tend to select various products based on local image, tourism characteristics, tradition, history, and food culture. Using the attributes of these local specialties, it is necessary to improve the level of new quality products with tradition and history, which are characteristics of the region, and to ensure that many sales are made at the same time in the brand.

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