Abstract
The main purpose of this study is to investigate the effect of the perception of sports sponsorship of the loan business image bank on the consumer awareness of the sponsoring company. For this purpose a research product of a virtual scenario were developed and the scenario was randomly allocated to a total of 300 research participants. The collected data were analyzed through T-test correlation analysis and multiple regression analysis. As a result of the study the preference for sports sponsorship games and the recognition of the purpose of sports sponsorship which are sub-variables of the sports sponsorship perception had a positive effect on the image improvement of sponsors but the status of sports sponsorship games did not. In addition the rise of the status of sports sponsorship games and the recognition of the purpose of sports sponsorship the consumer
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
