디자인씽킹·린 스타트업 프로세스를 활용한 대학 창업동아리 지원이 창업 사업화에 미치는 사례 연구

Abstract

This study analyzed how university start-up club activities expand university students' start-up intentions and commercialize them based on the problem that it is not clear why start-up intention or start-up performance is created through start-up club activities. The study conducted a case analysis of five teams that received start-up club support for two consecutive years from 2021 to 2022, and the implications of the start-up club support process were first, and the four-stage systematic start-up club support process was able to commercialize start-up clubs and improve start-up intentions. Second, it can be seen that not only the individual efforts of the start-up club but also the active support at the university level are essential for the commercialization of the start-up club and the improvement of the will to start a business. Finally, it was confirmed that advanced methodologies such as design thinking and lean startups are actively used in the university field. However, there is a difficulty in generalization due to the case analysis of five start-up clubs. However, this study means that it is valuable as an exploratory study for future quantitative research.