Abstract
The article discusses retrospectively certain established models of behavior in television news programs. In parallel with this it shows some innovative trends in the behavior in front of a camera. The main contribution of this text is the definition of an up-to-date model of behavior in front of the camera. Its characteristics are derived from the observation of the trends in the current period of television journalism development in Bulgaria; a typological parallel between the European and American television environments is drawn as well.
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