Abstract
The purpose of this study is to be drawn overall perceptions, perception changes and Tourism Policy Implications from media perspective as mediator on Hanseong Baekje Historic & Cultural Tourism Attractions. 318 News articles from 2010 to 2020 was analyzed by 3 categories based on 7 steps content analysis process. First of all, overall perception analysis of whole period stand forth that social-cultural perception was higher than economic perception and environmental perception. Next, perception change analysis of each period stand forth that increasing of employment opportunity in economic perception, improvement of quality of life in social-cultural perception and cultural asset protection in environmental perception was the main increased categories. Based on this content analysis on Hanseong Baekje Historic & Cultural Tourism Attractions, several tourism policy implications might be suggested. First, Revitalization Policies by placeness and historicalness is needed for making sustainable tourist sites. Second, inducement of Korean wave tourists and increase in experience program is required because Hanseong Baekje Historic & Cultural Tourism Attractions is excellent accessibility, a lot of shopping area, neighboring MICE complex. Third, platform development, customized tourism policy for FIT and Q tourism certificate system will be policy proposal of the central and local governments.
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