Abstract
The digital age provides industries with innovative tools, inevitably transforming traditional business processes into new models. Over the past two decades, trade has undergone significant changes, going from family-format chain stores to eco-systems aimed at making profits for investors, radically changing the business goals and objectives of trade organizations. The possibilities of functioning and maintaining the competitiveness of wholesale trade enterprises belonging to small business entities in the context of total globalization require separate study. The authors investigated the role of wholesale trade of small businesses in modern conditions. The specifics of the product being sold are indicated, which allows the functioning of these trading enterprises in the paradigm of fierce competition from medium and large businesses. The functions of wholesale trade of small businesses are defined, including in conditions of unstable geopolitics and disruption of logistics chains. The social role of wholesale trade related to small business entities in the consumer market is formulated. The prospects for the development of wholesale trade of small businesses within the framework of the implementation of state programs at the national and regional levels, as well as in the process of implementing international logistics projects (international transport corridors) are substantiated.
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