Abstract
The purpose of this study was to empirically examine the service quality of the exhibition, the value and satisfaction of the exhibition, and the relationship between love and affection for the exhibition. Based on the results of the research, a summary of the results of this study, conducted in parallel with theoretical and empirical studies, is presented as follows. First, according to the survey results, China Auto Parts Exhibition needs to set an appropriate level of participation fees, promote various targets, and increase the convenience of internal and external access. Secondly, among the service quality factors of the auto parts exhibition, only factors such as personnel service, advertising and exhibition atmosphere have an impact on the satisfaction of the exhibition. Third, the higher the value of the exhibition, the higher the satisfaction, indicating that efforts are needed to enhance the value of the exhibition. Fourth, the more satisfied the participants are with the exhibition, the more likely they are to recommend the exhibition to others or visit the exhibition again.
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