Роль историко-культурного потенциала сельских поселений городского типа в реализации стратегии геокультурного брендинга

Abstract

The article is devoted to the study of the rich historical and cultural heritage of large rural settlements of the Perm Territory, which had the status of urban-type settlements in the Soviet era. These settlements include Bolshaya Sosnova starting its history in the 16th century. In the 20th century, its population took an active part in mobilization campaigns to fight for literacy, create collective farms and state farms, take up residential construction jobs, and increase labor productivity in the agricultural sector. Bolshaya Sosnova had a developed agricultural sector, which made it possible to provide a decent standard of living in the countryside for local residents. A demographic shift occurred in the second half of the 20th century, due to which the settlement transformed into an agrarian-industrial settlement. However, in recent times, Bolshaya Sosnova and its local communities have faced serious challenges of the postperestroika period. Currently, the settlement is in a difficult socio-economic condition. The issues of preserving the historical heritage, creative practices of socio-cultural activities, the development of tourism and the hospitality industry are coming to the fore. The relevance of the topic is due to its scientific and social significance. The hypothesis is that the problems of territories can be solved by non-traditional applied methods and means, which should be based on a solid scientific background. The article reveals the main postulates of the concept of geocultural branding of cities and territories formulated by D.N. Zamyatin, which seems logical to be applied in practice. The aim of the study is to develop a geocultural branding strategy for Bolshaya Sosnova based on the unique historical and cultural potential of this area, aimed at its sustainable development. The use of the geocultural approach made it possible to identify and describe the historical and cultural resources that formed the conceptual core of the Svetlaya Sosnova geobrand. To achieve the aim, methods of historical science were used such as historical-comparative, historical-genetic, content analysis of historical documents, and phenomenological ones. The study draws on the published documents of state authorities and local self-government, historical and local history essays, materials of local periodicals, and the results of express surveys of the settlement residents.