Abstract
The paper examines the problems of development of professional tourism education.The directions of training tourism industry personnel in accordance with the new educational standards based on professional standards in the creative University of culture are considered and determined. Assessment of types of tourism, ethnographic and local lore allows you to determine the competence of effective tourism activities of future specialists in the field of tourism. Results. The implementation of large-scale projects in the field of recreation and leisure has a significant socio-economic significance and a positive economic effect.To ensure high quality and appropriate training of future industry personnel, it is necessary to develop professional standards of professions, taking into account new approaches.
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