Abstract
Salespeople are responsible for forming, maintaining, and developing relationships with customers, and have a direct impact on corporate performance. Therefore, managing salespeople effectively is very important, and values congruence of salespeople and companies is becoming important among management measures. It influences the behavior of salespeople by immersing themselves in companies and making efforts for the job, where the values congruence between the company and the salesperson. In this study, a combination of the effects of salesperson and entity value matching on salesperson
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