Abstract
The article examines the characteristics of Russian and Serbian humorous advertising in the light of the general media advertising and linguistic picture of the world as one of the features of modern research in linguistics, journalism, and media theory. The phenomenon is observed from the point of view of the influence of the advertising language on the consciousness and everyday life of modern consumers. The language of advertising reflects modern phenomena in the social and cultural life of society, and also creates a new meaning that determines the behavior of most people. Thus, advertising as a more aspectual phenomenon attracts the attention of researchers in various fields of science, including linguistics, journalism, sociology, and psychology. The subject of our research is contemporary Russian and Serbian humorous advertisements available on Russian and Serbian TV programs, the Internet and state media.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Живи језици : часопис за стране језике и књижевности
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
