Abstract

This study attempted to investigate the difference in consumers’ perception of urinary incontinence products and to investigate the relationship between urinary incontinence products and urinary incontinence involvement. Through this, I tried to present implications necessary for the development and marketing of urinary incontinence pads and urinary incontinence underwears. Based on previous studies, a structured questionnaire was developed on the involvement of urinary incontinence and the function of urinary incontinence products, and 88 respondents with experience using urinary incontinence products were secured and used in the study. In the research model, the dependent variable was the product functional attribute preference, and the independent variable was the type of incontinence involvement. Urinary incontinence involvement was divided into three sub-factors: activity, unconsciousness, and difficulty. Product functional attribute preference was classified into comfort, fitting, and functionality in the case of diapers, and safety, wearability, and discomfort in the case of underwear. The activity showed a negative correlation between fitting and wearability. The unconsciousness showed a negative correlation with the discomfort of the fitting. Difficulty level showed a positive correlation with comfort, wearability, and discomfort. Clusters were divided into low-symptomatic and severe-symptomatic types. The low-symptomatic type was found to have a high functional preference, indicating that it was more sensitive to fit, function, size, and waterproofing. Urinary incontinence products were essential in fitting and function. Low-symptomatic incontinence products required products that were faithful to essential functions, and severe incontinence products required additional functions such as deodorization and quick drying. This study was conducted on the elderly female, and in the case of male elderly urinary incontinence patients, it was not possible to find out the relationship between urinary incontinence product and urinary incontinence involvement. Therefore, in subsequent studies, it is believed that research on male urinary incontinence patients should be conducted, and in-depth research should be conducted according to the severity of symptoms.

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