Abstract
The aim of the study is to examine linguistic means used for creating a restaurant’s image in online advertising. The article analyses specifics of online advertising. Special attention is paid to a company’s website as a type of the electronic advertising text. The research is novel in that it studies the role of linguistic means employed for creating a restaurant’s advertising image on the establishment’s website. The article concludes that these linguistic means (the most productive being brand names, epithets, metaphors and phraseological units) create a full-fledged advertising image evoking appropriate marketing associations in consumers’ minds.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
