СТРАТЕГИЧЕСКИЕ НАРРАТИВЫ КАК ПОЛИТИЧЕСКИЙ РЕСУРС МЯГКОЙ СИЛЫ: «БЕССМЕРТНЫЙ ПОЛК» НА СТРАЖЕ ИНТЕРЕСОВ РОССИИ

Abstract

The article examines the question of Russia's use of "soft power" in its foreign policy in the context of a nar-rative scientific direction. The research goal is to describe strategic narratives as a communication technolo-gy of "soft power". The author evaluates the heuristic possibilities of the concept of strategic narratives as an analytical research tool. As the civil action "Immortal Regiment" is chosen as a political practice, it was nec-essary to clarify whether the photograph is a kind of narrative and to offer a triangulation of narrative and quantitative methods of analysis. The empirical part of the study is based on content analysis, allowing re-cording the dynamics of the global spread of the Immortal Regiment campaign. The outcome is an assess-ment of the effectiveness of using strategic narratives as a resource of Russia's soft power in foreign policy on the example of the "Immortal Regiment" campaign at the global level. The classification of media re-sources as communicative intermediaries in the spreading of strategic narratives is carried out. It is shown that the narrative that Russia is trying to convey is the history of the Great Patriotic War and the Second World War, reflecting the official discourse of historical policy and the policy of commemorating these events.