Abstract
The article, based on analyzing the network and open data, identifies and characterizes specifics in the implementation of measures of state family policy in the subjects of the Russian Federation, demonstrating a tendency to increase the birth rate. As a result of the conducted research, the points of intersection and fault lines between the activities of state structures (official discourse) and the expectations of civil society (civil discourse) regarding the assessment of the effectiveness and efficiency for measures taken in the field of support for Russian families in the subjects of the Russian Federation with a tendency to increase the birth rate are identified. Those subjects are able to respond in a timely manner to emerging faults in official and civil discourses and support the sustainable development of the regions and Russia as a whole.
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