Abstract
This study attempted to investigate the psychological influence of sociocultural attitudes on body image and appearance. For this t-test, one-way ANOVA and correlation analysis were performed, using SPSS 25.0 and AMOS 23.0. In addition, path analysis and covariance structure analysis were conducted with a structural equation. Using the bootstrapping approach, mediating effects were derived and verified. The study results found the following: First, aesthetic healthcare behavior revealed a statistically significant influence in terms of the psychological effects of sociocultural attitudes on body image and appearance. Specifically, as ‘family’, ‘friend’, ‘mass media’, and ‘physical attractiveness’ improved, appearance management behavior (e.g., skincare, weight control, makeup, etc.) became more important. Second, concerning sociocultural attitudes on body image and appearance, the indirect mediating effects of aesthetic healthcare behavior were empirically verified, confirming statistical significance among the variables. It is anticipated that this study will form sociocultural attitudes on desirable appearance, improved quality of life and provide useful information and practical data to the aesthetic healthcare industry.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
