ВИРТУАЛЬНАЯ И ДОПОЛНЕННАЯ РЕАЛЬНОСТЬ В МАРКЕТИНГЕ: ТЕХНОЛОГИИ СЛЕДУЮЩЕГО ПОКОЛЕНИЯ В ПРОДВИЖЕНИИ КОМПЬЮТЕРНЫХ ИГР

Abstract

In the context of the active development of the computer games market through the introduction and large-scale use of virtual and augmented reality technologies, a pattern stands out, which is the use of AR and VR in different parts of integrated marketing communications. It has been determined that with the expansion of the boundaries of marketing and taking into account the high popularity of virtual and augmented reality, such economic categories as VR marketing and AR marketing arise. With the correct determination of the advantages of using virtual and augmented reality in marketing in the computer services market, the formation of a marketing development strategy will be effective and rational. The article provides recommendations for companies seeking to integrate VR and augmented reality into their digital marketing strategies in the computer games market. These recommendations include the importance of investing in specialized knowledge and tools, as well as keeping up with the latest trends and advancements in virtual and augmented reality technologies.