Ломка ономастических стереотипов в онлайн-играх телефонного формата (на примере игры «Верховный Мандарин»)

Abstract

The aim of the work is to identify the factors of national stereotypes destruction and onomastic formulas in online games of the telephone format (on the example of the game “Supreme Mandarin”). The relevance of the research lies in the fact that the analysis of the anthroponymy and ergonymy of online games allows us to judge the place of the national and international in the gaming space, and therefore in the minds of our contemporaries. We use structural and se-mantic methods of onomastics analysis, etymological analysis, and the psychological method of participatory observation. The scientific novelty consists in the collection of new linguistic materi-al (anthroponymy and ergonymy of the online game “Supreme Mandarin”) and its analysis from the standpoint of the proper names correspondence of the setting to the nationally oriented formulas for naming persons. We reveal that the programmed system of assigning game names, as well as the names of characters, supports and simultaneously destroys the authenticity of the game’s time and space. The setting is invaded by foreign or distorted ethnically oriented formulas for naming faces, parts of characters. The strengthening of breaking stereotypes “outerly” is due to the choice of gamers (in broad sense of the term) game names, ergonomics (alliance designation) without the intervention of the system. We determine that at the same time gender correlation is lost, stability and national authenticity of the personal name are eroded, and the fashionable ideas of communities dominate. Conclusions: analysis of anthroponyms and ergonomics of the game “Supreme Mandarin” shows violations of a number of nominative traditions: the ritual of naming and changing the name, ethnic onyms marking, gender identity. The violation of the authenticity of time and space reflects the mixed mass culture of the 21st century.