Abstract
Drone food delivery service is drawing attention as an innovative delivery service field with high potential for development. On the other hand, new technology-based services can cause consumers anxiety, and the perceived risk of these consumers can influence consumer behavior. Therefore, this study aims to verify the validity of perceived risks in drone food delivery services and to suggest the effect on word-of-mouth intention. Furthermore, this study examined whether there are differences according to demographic characteristics in this influential relationship. A total of 335 questionnaires were collected and used for analysis. As a result of the analysis, among the sub-factors of perceived risk, a negative (-) relationship was derived from the relationship between performance risk and word-of-mouth intention. In addition, the average value was high for women in all the sub-factors of perceived risk. There were also significant differences in age and education level in time risk, and income level in time and psychological risk, respectively.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
