Abstract
@A1234()*5/67BCD8E. ()*8 F!GHI#JKLM!GHI5NBOP HI-./QRDE. 12-./I!'S RT-U8'12V8WMX!HYLZ[\,34]^-./QH I_M`a#DE. @I12()*-./QbD!#$5/6M3cHdE. 85/6A()*-./QbDae4TV-AnytimeB-fH,PIghV8WQ%&i#!#$TjklV8W0()*+,-./QmnD()*'E1D%oMmnHY12V8Wp H,PE. 7^12()*5/6A!#$MqHY34r#s HIjkl0+,Qtu0 HY!'5vLZ[Q\diw, %x'Tyr]^o z4-./'i#!'LZ[Q{G5|E.AbstractThis paper shows the research about the personalized broadcasting system. The personalized broadcasting is the service that users only show the programs which they want to watch when they want to watch these. The purpose of the bi-directional broadcasting service is supporting more satisfied and more personalized services by permitting the bi-directional data transformation. This research also develops the user profiling system for the bi-directional and personalized broadcasting service. This system applied the TV-Anytime metadata specifications which is the standard for the personalized broadcasting services, the system supports the various functions for the bi-directionl and personalized broadcasting such as the user profiling, contents metadata and targeting advertisement services. The bi-directional and personalized broadcasting system increases the users' satisfaction with the recommendation and management of the personally favorite broadcasting contents and advertisements, the trial run results show that the services raise the users' satisfaction with the intelligent and discriminating broadcasting services. Keyword : bi-directional broadcasting, personalized broadcasting, user profile, targeting advertisement, program recommendation
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