АНАЛІЗ СУЧАСНОГО СТАНУ ДІЯЛЬНОСТІ СУБ’ЄКТІВ МІЖНАРОДНОГО БІЗНЕСУ В УМОВАХ РОСІЙСЬКО-УКРАЇНСЬКОЇ ВІЙНИ

Abstract

Russia’s brutal invasion drove millions of people into poverty and weakened Ukraine’s economy. Meanwhile, the sanctions are straining the Russian economy, but they have not yet ended the war, which has sown financial turmoil and personal hardship in the region and around the world. The Russian-Ukrainian war has a negative impact on business activity due to a decrease in the opening of small and medium-sized enterprises and an increase in the number of closings of such enterprises, politicians can take measures to mitigate these consequences. They can help entrepreneurs increase resilience to the effects of war by diversifying into new markets, stabilizing demand, and strengthening supply chain resilience. The article analyzes the activities of international business entities in the conditions of Russian aggression. Several leading sectors of international business were taken into account, within which companies suffered significant financial losses. For many companies, leaving Russia means significant financial losses, as this is a huge market. Some holdings in Russia had production facilities – these are investments that are difficult or impossible to "withdraw" from this country.