Abstract
A marketing study of the Russian pharmaceutical market of food products with the addition of milk proteins was carried out. The study revealed that the leading position in the Russian pharmaceutical market is occupied by products for artificial nutrition, which is 37.91%; diet food - 29.95%; in the form of soy-protein cocktails - 7.11%; for sports nutrition - 5.69%; complementary foods - 5.69%. Other food products with the addition of milk proteins account for 13.74% of the total assortment. In particular, the smallest amount is occupied by products for medical nutrition intended for children with phenylketonuria aged from 1 year - 0.47%; protein-energy cocktails to support a weakened body - 1.42%; specialized products of children's dietary (therapeutic) nutrition for children from 0 to 1 year old, patients with type 1 glutaric aciduria - 2.36%.
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