Abstract
Moscow metro trains dedicated to certain themes or persons constitute a unique cultural and historical phenomenon, whose history illustrates a very important, yet not enough studied issue, namely, branding of Russian urban rail transport as part of the state’s promotional campaigns and symbolic policy of the integration organization with the leading role of the Russian Federation. The author acknowledges the need for studying the role played by the themed “EAEU train”, which was launched in December 2019 to commemorate the 5-year anniversary of signing of the Treaty on the Eurasian Economic Union (29 May 2014), in the Eurasian Economic Union policy and the Eurasian aspects of the Russian symbolic policy. According to the author, such a project can be considered as a means of optimising the informational interaction between Russian authorities and the society within the Eurasian integration project and as a means of making the latter popular. Reffering to the question on the project performance evaluation, the author stresses the need for the special complex politological, sociological and marketing studies that would help to assess its perception by passengers of the Moscow subway and thus determine the effect of the project on the image of Eurasian Economic Union and Eurasian integration per se.
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Schedule a callMore From: RSUH/RGGU Bulletin. Series Eurasian studies. History. Political science. International relations
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