Комплексный подход к анализу воспроизводственного потенциала машиностроительного предприятия при формировании его товарной политики

Abstract

An integrated approach to the analysis of the potential of the phases and participants of the reproduction process at the stage of forming the product policy of a machine-building enterprise and its development in critical directions is proposed. This allows, from a unified standpoint on the mismatch between the target and the achieved level of potential, to identify critical participants in the reproduction cycle, whose internal capabilities are insufficient to optimize the economic result from the product program and to identify the contribution of each participant based on the analysis of the hierarchy of cause-and-effect relationships of the variables of the utility function with the elements of their potential, as well as assess and select local development strategies for critical participants. The materials of the article can be useful to specialists dealing with the problems of developing a product policy and developing enterprises.