Abstract
В статье представлен пример деловой игры, в которой используется Design Thinking и подход Learn Startup. Рассмотрены такие техники, как CJM (карта пользовательского пути), SIL, KJ, группировка идей, голосование стикерами. Данные инструменты полезны для анализа эффективности взаимодействия клиента с Интернет-сервисами или мобильными приложениями и определения направлений оптимизации их интерфейсов, при проведении мозгового штурма и согласовании командой вариантов решений. The article presents an example of a business game, which uses Design Thinking and Learn Startup approach. Reviewed such techniques as Customer Journey Mapping, SIL, KJ, grouping of ideas, voting stickers. These tools are useful for analyzing the effectiveness of customer interaction with online services or mobile applications and identify areas to optimize their interfaces, during the brainstorming and coordination of team solutions.
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