Abstract

The purpose of this study is to find out how community attachment of Busan residents, the venue of the 2030 Busan World Expo, affects Mega Event Impact Perception and Participation Intention, and to see if there is a difference according to information exposure. As a result of the analysis, first, it was found that identity and dependence had a significant effect on the economic and social and cultural effects of the perception of mega-events. However, it was found that social intimacy had a negative effect on all impact perceptions, and all three factors had a negative effect on environmental impact factors. Second, it was found that the perception of the influence of mega events had a positive effect on the intention to participate. Fourth, it was found that there was a difference in impact recognition and participation intention according to the exposure of information related to the 2030 Busan World Expo. These results are meaningful in providing basic data that can be used to effectively predict and elicit the active participation and support of local residents for a successful hosting.

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