ДИЗАЙН-КОД КАК СРЕДСТВО РАЗВИТИЯ КОМФОРТНОЙ ГОРОДСКОЙ СРЕДЫ И СПОСОБ ФОРМИРОВАНИЯ ГОРОДСКОЙ АЙДЕНТИКИ

Abstract

The article is devoted to the study of design code elements as a means of creating a comfortable urban environment in conditions of rapid transformation of spheres of public life, and as a consequence of new relationships between the population and the urban environment. The design code of urban spaces is considered as the main structural element of identity and a change in the vector of urban development in the context of a decrease in the social and investment attractiveness of small and medium-sized cities, the loss of identification and originality of industrial cities and single-industry towns. The necessity of creating a unified stylistic urban environment is substantiated, due to the multiculturalism of architecture and marketing, a multinational population, which leaves its mark on the urban environment and its perception by residents. An analysis of foreign and domestic experience in the use of design code, its impact on architecture, psychological and physical health of a person, economic stimulation and social aspects of public life is carried out, and the problems of modern cities and ways to solve them using design coding are described. Based on the results of the analysis of best practices, the most current trends in the formation of a comfortable urban environment were identified using various design code elements that are most effective and attractive. Recommendations are proposed for the formation of the identity of Russian cities for participants in urban planning and management of architecture and urban planning, as well as a new look at integrated sustainable development