예비 크루 양성학과의 교육서비스 품질이 교육만족도 및 진로준비행동에 미치는 영향 : 크루즈전공과 항공서비스전공간의 비교를 중심으로

Abstract

Tourism is a labor-intensive industry based on human resources that offers intangible services to customers, and therefore, it is vital for universities to foster and produce capable people and deploy them in the field. Many universities with the goal of fostering such talented minds educate and train students with multilateral education programs and techniques. Recognizing the importance of quality education at schools in fostering capable people for the tourism industry, this study aims to contribute to more effective university education by examining the factors that comprise education service quality, and the recognition of students and importance of each factor. In order to assist the curriculum planning and operation of departments training stewards and stewardesses on cruise ships, a promising sector in the tourism industry, this study undertook a comparative analysis with the airline services department. The proposed research model is tested via a survey of 200 students majoring in airline and cruise services. The results of this study confirmed that education service quality has a positive influence on education satisfaction, and students satisfied with education services shows more active willingness to prepare for their career paths and taking action. This study suggests universities must reinforce administration, programs, and environment, together with the role of the faculty, in order to foster capable people who can offer differentiated tourism services in Korea.