ПІДВИЩЕННЯ ЕФЕКТИВНОСТІ ПРОЦЕСУ РЕАЛІЗАЦІЇ СТРАТЕГІЇ ПІДПРИЄМСТВА ШЛЯХОМ ІНТЕГРАЦІЇ ЗБАЛАНСОВАНОЇ СИСТЕМИ ПОКАЗНИКІВ В СИСТЕМУ БЮДЖЕТУВАННЯ

Abstract

Nowadays, one of the most effective technologies for managing the financial and economic activities of the enterprise is budgeting, the main task of which is to increase the efficiency of enterprise performance. The very budgeting acts as a planning tool for pursuing strategic goals and is interrelated with the main strategic goal of the enterprise. In determining the effectiveness of enterprise performance, it is essential to use non-financial criteria, e. g., quality of service, supplier lead time, etc., along with financial indicators. At the same time, it is essential to authorize managers to define the goals of their divisions or business units as they can assess the situation and predict developments most skillfully. This is possible only when the enterprise regularly resorts to strategic planning, and corporate strategic goals are brought to the notice of all key high- and medium-ranking managers. Assessment of the efficiency of the budgeting process at the enterprise is limited to a pooled analysis and comparison of planned and actual indicators. To assess effectiveness, it is necessary to develop a system of estimated figures, the creation of which should take into account those aspects of activities that they should render the interrelation of planning decisions on the implementation of elements of enterprise strategy. One of the criteria of effective budgeting is its balance, consistency of budget parameters with resources, objects and stages of budgeting. Balance is designed to ensure the effective achievement of operational and strategic goals of the enterprise – this can be achieved by using the balanced scorecard system. The balance scorecard comprises the following parameters: clients, business processes, and staff. Parameters of the balanced scorecard should, first, relate to the objectives of the enterprise strategy, secondly, be balanced according to the objects and stages of budgeting. Improvement of the efficiency of the budgeting system can be achieved through:  combining goals and budgeting structure with the strategic goal of the enterprise;  developing organizational and structural model of the balanced score card to manage the implementation of the budgeting strategy;  introducing the balanced score card in the budgeting system. This issue is relevant as the integration of the balanced score system in the budgeting system makes it possible to achieve a synergetic effect in the form of enterprise value increase.