디지털 전환 기술에 대한 수용저항과 개인적·사회적 수용에 영향을 미치는 요인 : 항만물류 종사자를 중심으로

Abstract

This study was conducted to find out whether port logistics workers acceptance and acceptance resistance of digital transformation technologies such as e-platform, big data, Internet of Things, block chain, artificial intelligence, autonomous vessels, and cyber security technologies. This researcher empirically studied how acceptance resistance, the attitude of consumers not to accept digital transformation technology, affects personal acceptance and social acceptance using the innovation diffusion theory, extended theory of planned behavior, and innovation resistance theory. As a result of the empirical analysis, it was found that variables such as self-efficacy, involvement, complexity, and technological innovation had a negative effect on acceptance resistance. Acceptance resistance was also found to have a negative effect on personal and social acceptance of digital transformation technology. When the behavioral characteristics and innovation characteristics factors recognized by port logistics workers for digital Transformation technology affect acceptance, acceptance resistance, which plays a mediating role, was able to confirm the mediating effect in other factors except the relative advantage. The results of this study are expected to provide a basis for promoting the success of digital transformation in the field of port logistics through resistance management by presenting resistance factors that occur in the process of accepting digital transformation technology by port logistics workers.