ФІЗИЧНИЙ РОЗПОДІЛ ЯК СПІЛЬНА ФУНКЦІЯ МАРКЕТИНГУ І ЛОГІСТИКИ: ПРОБЛЕМИ ТА ОСОБЛИВОСТІ НА УКРАЇНСЬКОМУ РИНКУ

Abstract

This article examines the importance of effective physical distribution in the Ukrainian market. Ukraine is a large country with a diverse geography, and its transportation and logistics infrastructure is not yet fully developed. This presents challenges for businesses that want to distribute their products efficiently and cost-effectively across the country. Effective physical distribution is therefore essential for companies to overcome these challenges and reach their customers in a timely and cost-efficient manner. The article explores various aspects of physical distribution, such as transportation, warehousing, inventory management, and supply chain integration. It provides examples of best practices and successful strategies for each aspect, as well as insights and recommendations for businesses operating in the Ukrainian market. The article also examines the impact of physical distribution on the Ukrainian market, and how it can contribute to the growth and development of businesses in the country. It discusses the challenges and opportunities of physical distribution in Ukraine, and provides insights into how businesses can overcome the challenges and leverage the opportunities to achieve success. Overall, the article aims to help businesses in Ukraine to understand the importance of physical distribution and how to use it effectively to improve their logistics operations, reduce costs, enhance customer satisfaction, and gain a competitive advantage in the market. It should be noted that the warehousing aspect is a critical component of physical distribution, which involves storing goods before transporting them to their final destination. Warehousing is an important element of logistics and supply chain management, as it provides efficient and effective storage of products, allowing businesses to effectively meet customer demands. Physical distribution plays an important role in the Ukrainian market, improving product availability, reducing costs, increasing efficiency, increasing supply chain sustainability, and providing businesses with a competitive advantage.